Developing a brand’s community
It takes community to build brand. The interaction between the brand and its users needs to be strong for brands to excel. The crunch has considerably reduced the sum total of millions that can be...
View ArticleCommunity engagement:a must for successful brand/tribe
There is no need repeating the obvious. Humans thrive when there is interaction, bonding and not when in isolation. Humans are not wired to live in isolation. To be successful human/brand needs solid...
View ArticleBrands:How to make your online community thick.
As someone who cares about brand community and how to generate engagement, I have taken time to study (either by personal experience or by observation) the qualities that have helped strong communities...
View ArticleBrand and community building strategy
Every day I get request from people who are tired of investing time in building a strong brand community. Some have tried severally to build a profitable and engaging community without success. Some of...
View ArticleBrand Communication: How to get best result from inputs
Times are changing fast. Brand communication professionals around the world and Africa are discovering the old ways would not work again. What makes the matter worse today is that it appears all spaces...
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